Fresher. Faster. Fairer.
What is the Cloud Auction?
We harness technology to keep New Zealand’s flower prices fair, transparent, and affordable.
UFG operates New Zealand’s only live cut flower auction held on Monday's, Wednesday's & Friday's. Growers bring their freshest blooms direct to market and buyers bid online using our modern auction platform. This is the biggest flower market in New Zealand. The freshest, fastest flowers for a fair price.
Why Buy Through UFG?
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Freshest Flowers – Direct from grower.
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Transparent – Market price on the day, no hidden margins.
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One Stop Shop – The biggest market with the widest selection of cut flowers in New Zealand.
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Most Efficient - Product sold within 24 hours of arrival.
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Cheapest - Our commission rates are cheaper than wholesale mark-up.
How Our Auction Works?
1
Fresh Flowers Arrive
Growers deliver their blooms straight from the farm to the market floor.
3
Purchase
Up to 50% of product available can be purchased for a fixed price from 7pm the night before. The remaining balance can be purchased live at the auction.
2
Preview the Lots
Each product line is photographed and graded so buyers can view grower quality before bidding online.
4
Dispatch
All product sold can be couriered or collected between 7.30am and 2.00pm the day of auction.
Want To Join The Auctions?
To participate in UFG live auctions, you need to register as a buyer. Once approved, you’ll receive your buyer number and access to auction services.